It is also an important value-added point such as branding operation, marketing, and related processing service beyond designing&developing from the distribution of global value chain. Building up favorable corporate identity, creating well-known trademarks and controlling marketing strategy, what are the key to improve enterprise profits. There is greater difference between the developed countries and Chinese on the influence and quantity for well-known brand enterprises, it is weak in marketing and strategy management as well as lacking of global marketing experience. All markets compete on price, they depend mostly on the marking strategy of foreign distributors and their partners to exploit the national market. a large number of Chinese enterprise process OEM for the international brands, and have no own brand and supply and marketing network. China not only has less own international brands but it also has no machine ranking in the top 500 world ranking before 10, there are 9 before the 100 in the top 500.
