Although for quite some time scholar has been crying out about Made-In-China should be upgraded into Create-In-China, it has little effect.----Enterprise is lack of motivation to create self-brand-----Owing to the external market active demand, small and medium-sized enterprises think it’s not worthwhile to abandon the hands-down market, and build the brand with exorbitant cost.
Experts say, generally speaking technology of the Chinese products is not backward, there is discrimination against Made-In-China, and mainly because the advertisement of the brand is not enough. Too many Chinese products i.e. Television sets, refrigerators, air conditioners, VCD and microwave oven have been turned out the foreign goods by way of OEM.
According to the Tulaoge latest sampling survey shows that, at present the majority of network shop hot selling products precisely is the top international big OEM manufacturers. These international big homogeneous homologous but different price products are selling to Chinese customer through network channel. In this regard, In this regard, the national expert advisory committee of experts, Yue-Ting Chai, professor at Tsinghua University, told reporters that the economic crisis has brought an opportunity to Made-In-China. If Made-In-China can be transformed appropriately, it can become its own brand.
