According to le Figaro reported, there are three weeks before Christmas, the French association of toy development and manufacturing shouted out the slogan: "this year, Santa Claus will be proud to France made toy!” Not long ago the association launched a one-month toy manufacturing competition, in order to promote "made in France", protection of domestic brands. The association including 24 manufacturers, to create a turnover of 1.2 billion euros a year.\
About 900 famous brand shops took part in the competition, including Toys' R 'Us, JoueClub and LaGrandeRecre hope to win this year's Christmas market.LaGrandeRecre FranckMathais, director of the consumer market, said "over the years, we always sell French made toy, we also found that nearly five years, more and more French people tend to buy their own manufacturing. In the past five years, France made toy sales continue to rise, market share has increased 1%."
Former French minister of boost productivity ArnaudMontebourg is from 2013, called on people to buy domestic goods, make consumers watch brand before buying.
For consumers, however, want to find "made in France" on the shelf of toys is not easy. Want to know about 80% of the world's toys are "made in China".60 million consumer magazine for Toys "R" Us and stores LaGrandeRecre toy packaging done analysis, although the mall will its products in more of the position, but consumers would be hard to distinguish between what is "made in France".
Magazine to Vulli Sophie grow strong deer group star products, for example, don't mention on the entire package producer is where. On the contrary, those products from China are clearly marked with "made in China”. When asked about the packaging of goods problems, Vulli group head, explains that "some of our toys are made in France, some from other countries, but is packing in our factory.” Also the concept of fuzzy problems also exist in Corolle dolls manufacturers. In packaging sample analysis by the journal, all are written on the packaging for "French create" or "French design", but in fact these toys are manufactured in China or Spain.
