To promote the "made in China" gold content.
Since China's reform and opening up, Chinese manufacturing industry achieved great development, a large number of manufacturing enterprises grow, began to participate in international competition. But for a long time, our country mainly labor-intensive manufacturing industry development model, in the industrial chain of low-end. This can make our country although become a veritable "world factory", but few on the international well-known brand manufacturing. In contrast, Europe and the United States, the famous manufacturing enterprise of the brand in the global household names, even Japan and South Korea, have SONY, Samsung and other big names in the international market.
The differences in brand influence, not only influence the global user's cognition of made in China, also directly affect the interests of domestic manufacturing enterprises. Apple iPhone, proportion of profit sharing is the best example: production and sales of an iPhone, the United States, Japan, South Korea, respectively, by design and technology for 49.4%, 34% and 13% of the profit sharing, and responsible for making Chinese companies rely on only have less than 4% of the profits into production.
The list goes on. Economic management college Marketing Department, tsinghua university doctoral tutor professor yuhuang zheng said that so far China has not a world-class manufacturing brand, there are three main reasons: first, the cumulative time is short, China's economic development time is shorter; Second, Chinese companies to "take customer as the center" the advanced marketing concept understanding is not enough, this concept includes the value of a product or service to the customer satisfaction, loyalty, etc.;Third, the lack of competitive environment and the lack of government supervision, the government did not provide enterprises with a fair competition environment, treat inferior enterprises lack of supervision.
Brand manufacturing in China the status quo, the ministry of Commerce Department of foreign trade commercial counsellor liu said long, brand and world brand made in China, it is undeniable that there is a gap to make the real "go out" made in China brand, China's manufacturing enterprises need to further enhance its brand value in the future.
